Look at your store data to figure out your peak hours, then ensure that you have enough employees and registers to handle the rush. With longer days that mean more leisure time, shoppers are often less rushed and more open to spending that time searching for the right products and deals. They will be back.”, How can you be more customer-centric? But the fact that it’s so easy with Vend is such a blessing.”. Some of the biggest and most successful players in retail are obsessed with their customers. Online retail sales fell by 7.0% in July when compared with June, but the strong growth experienced over the pandemic has meant that sales are still 50.4% higher than February’s pre-pandemic levels. That’s why we’ve curated a lengthy list of unique ideas for retailers to boost foot traffic and increase sales in their brick-and-mortar stores. “Customer-centricity” is one of those buzzwords that everyone throws around, but all it really means is truly understanding your customers, and making them the center of your ideas and initiatives. Here’s how you can avoid and address stockouts in your store: “Do implement a loyalty program that’s customized to your audience that can track and incentivize customer lifetime value and higher ROI from your top 20% of customers,” advises Michael Spencer, a content manager and futurist. Try some of these strategies to increase sales: Group commonly purchased items together in one convenient place. Examine the points below and see how you can use them to increase your grocery store profit margins. If you need more resources on increasing retail sales, have a look at the recommended articles below! The Indian fashion accessories segment, the market was worth around US$ 3 billion in 2013 and is expected to grow at a CAGR of 12 percent touching US$ 6 billion by 2019. Make customers feel safe in your store; Ensure that your store shows up in online search results; Display your local inventory in Google Search and Maps ; Implement click-and-collect; … Performing a frequent A/B testing is crucial to increase your store sales. Have condiments available, along with sides and some specialty items like gourmet popcorn from your sweet shop in red, white, and blue, or in local school colors. However, markdowns are bad for profit, and the cheapest option is rarely the best option for the customer. As we mentioned in one of our previous posts on the topic, on-site product returns drive people into your store. “Make sure that every member of your team wants to be there and are passionate about and know their products. Take advantage of this relaxed attitude by offering discounts on in-demand items, but also get creative with unexpected in-store marketing ideas to tailor to today’s shopper who is more interested in experiences now than ever before. Because of the pandemic, many of your customers are worried about their health and safety. Make the process swift and painless. and profitability. If they are passionate they will want the customers to have the same experience as them. There is also a graph which shows the user the history of sales made across the period they have specified. When a customer is treated with a smile, even when they are returning an item (for whatever reason) they feel valued, and it creates an emotional sense of loyalty,” says Dena Brenner, a solutions engineer at Balance Innovations. Grocery store sales have been up consistently all year long so far in 2020. In fact, pretend you know nothing about the grocery retail industry. Just practical, award-winning content sent straight to your inbox. What can you do right now to learn more about your target market? By providing your information you agree to our privacy policy. Sure, it may not be their intention to make a purchase, but if you manage to impress them, they might just decide to buy something or come back at a later time. Use décor that you sell to showcase how customers can create the perfect ambiance in their own backyard. Grow your retail business with Shopify POS Shopify POS is the market-leading point-of-sale system for retailers looking to capture and convert more customers. We have 11 powerful retail marketing tips to help you increase your retail sales, both online and offline, starting with… #1: Run Beautifully Executed Google Shopping Campaigns. Maxwell’s doesn’t have an ecommerce site, but thanks to Pointy, customers can still explore the store’s products online.Shortcode. Connect with her on LinkedIn, Twitter, or Google+. According to 2017 a Colliers report, “For retailers, thinking beyond traditional retail practices to focus on offering true experiences can help strengthen customer traffic and other critical metrics….The evidence shows that where retail locations put these things in place – especially in terms of mixing non-retail offerings with retail – shoppers respond positively in the frequency of visits, the amount of time per visit and spend per visit.”. When people return to look at products after a distraction, they are more likely to buy and spend more. British shoppers won’t even wait around that long. Always have additional registers ready-to-go. If you sell baby clothes, for example, then you want nearby customers to find your business whenever they run a search for “baby clothing store near me.”. If sales are sluggish at your supermarket or grocery store, these four marketing tips and tricks may help. Start by keeping your store well-staffed, particularly during busy periods. The retailer who merely watches the store's shelves can't maintain a proper balance between the right amount of merchandise and probable customer demand. Multiple studies have shown that today’s consumers are more inclined to shop at stores that are associated with a good cause. Running a retail store can be time-consuming. In other words, don’t let seasons and events pass your store by. For starters, you want to make sure that you’re establishing the right sales goals — i.e., those that are challenging but achievable. Research has shown about 45% of those who have opted for in-store pickup bought something else during their trip to the store.Shortcode. Mark these items down, sell them and move on. “Sure, there are customers who take advantage, but you will build a loyal customer base who will continue to shop in your stores because they know they will be made to feel valued each time they walk in the door.”. Food stores, in contrast to all other sectors, saw an increase for in-store sales at the start of the pandemic, as retailers witnessed panic buying of essentials leading to a jump of almost 10% in March. Mobile ordering isn’t just for restaurants. Some grocery stores offer specials at the checkout counter to trigger impulse sales. Maxwell’s of Chelmsford has been using Pointy for two years, though they’ve gotten more value out of it when COVID-19 hit. Your employees are the people who are doing the selling, so if you’re looking to increase sales, you need to invest in your staff. Sales have slowed since as the panic buying eased and actually dipped below their pre Covid levels in both July and August. There’s a huge spike where grocery sales nearly double on February 10 and 11 Starting in March, when things got more serious in the U.S., sales were up 20% to ~30% nearly every day, with the mounting gains on the week of March 8, when much of the country started shutting down. Put special occasions and shopping dates on your calendar, then plan for them well in advance. Click-and-collect has been around for a while now, but COVID-19 has accelerated its adoption. “Refresh key in-store displays regularly to reflect what’s happening seasonally and locally to connect better with shopper needs.”. Now more than ever, consumers are turning to Google to find stores and products. Thanks for signing up to the Vend newsletter. Train your employees to be available and interruptible. Offer samples of different types of hot dogs, which you can display on a roller grill for visual appeal. Research has found that “Americans will abandon a checkout line and leave a store without making a purchase after eight minutes of waiting in a checkout line. This is certainly true for grocery shoppers, 53% of whom use more retailers in 2016 than they did in 2011, according to the report. Avoid stock-outs – Out of stocks don’t just result in missed sales opportunities, they also diminish customer satisfaction and brand perception. They will quickly find out the deeper needs, and what the should do to capture more customers.”, It’s also important to “understand your customers beyond how they engage with your business,” says Mark Bowen, a business development manager at ASD Bank. Because people often feel the need to reciprocate when offered free samples, you’re likely to sell plenty of the items you display. Most of them of them use it straightaway, while some like to collect loyalty for bigger purchases. This will give you a better idea of what items to orders, the quantities you need, and the dates that you need them by. Convenience stores account for 4.2% of sales, while specialty food stores hold a 3.4% market share. Case in point: IKEA. Feel free to scroll through all of our posts or browse by category to find relevant information for you. All retail stores need to manage inventory. If you’re using Vend, for example you can connect Vend and Pointy, and your inventory data will automatically be displayed on your Business Profile on Google Search and Maps when consumers search for your business name or, potentially, for a product that you have in stock. This will ensure repeat business and also bring in new customers through referrals. Or perhaps things are going great and you want to keep the momentum. Francesca Nicasio is Vend's Retail Expert and Content Strategist. Retail is becoming a job of … Plan out your window display and merchandising initiatives to the tee. Well, fear not! Once the targets have been set, the user will be able to monitor their progress from the home screen. And people love to buy from other people, not businesses!”. Or the plain listing on the right? Last but not least, remember that an increase in sales is typically a result of the combination of various retail practices done right. He recommended including an assortment of your best-selling products in a display, basing the colors around the colors of the packaging, and creating vertical or horizontal blocks. If inventory isn’t moving, mark it down and get them sold at a reduced price. Inventory-based retailers can also offer these services — and reap the rewards. According to him, in order to effectively get your staff to drive sales, you need to: We’ve talked about retail staffing quite a bit on the Vend blog, so rather than rehashing everything we’ve said before, we’ll end this section with a handful of pointers for you to think about: One of the keys to boosting your retail revenue is setting sales targets. Explain all that you’re doing to keep people safe in your location, then use multiple channels to get the word out. Taking the steps above will help you uncover valuable intel about your customers, which in turn will allow you to develop better products, services, and experiences. A winning product assortment will help you win more sales. What will your store look like around Mother’s Day? During the pandemic, Maxwell’s Pointy page was getting so much traffic that Lisa linked it to her current store website. Catching customer attention throughout the store and at checkout is essential to encouraging impulse buys. We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. These items are used in every household and have to be replenished periodically. Offering this service will help drive in-store traffic and sales. Ensure that your store shows up in online search results, Display your local inventory in Google Search and Maps, Hire and develop employees who can provide exceptional customer experiences, Recognize that retail success doesn’t just come down to just one thing, displaying your inventory in Google Search and Maps, We’ve said it before, and we’ll say it again, tracking the right metrics (i.e. “If brick and mortar stores want to maintain their relevance and boost sales, the should be customer-centric, interview people on the street about their products and shop using the 5 Whys technique. When customers know they not only get good value from your store but that they can also expect a fun experience tailored to their needs when they visit, they will come to look forward to grocery trips. This will be easiest to implement if you have a Sweet Shop Setup, which gives you a natural location within your store for the event. The average grocery store has a whopping 40,000-50,000 SKUs. The first step to increasing grocery stores sales is getting consumers to come in. In Vend, for example, the Home screen shows the targets for the user currently signed in. Click below to learn how to set sales targets for your team members. Giving back and being more responsible with your practices doesn’t just help the world, it can also increase your sales. Try to apply that same level of creativity and relevance in your messaging. Nick Stagge, VP of marketing at ExpertVoice, does a great job in elaborating on this best practice. In the age of COVID-19, one of the best things you can do to drive traffic and sales is to instill confidence in your customers. Editor’s note: COVID-19 has dramatically changed the retail landscape. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Take a day and visit several markets in your metro area. Here are some tips to increase your sales. According to owner Michael Nagdimunov, adding the delivery service increased their revenue by 25%. Other examples of using services to improve retail sales performance include: Offering concierge service; Dedicated customer service or online chat line; Early access to new merchandise through store preview events; Personal stylist appointments; Participation in an advisory board or crowdsourcing opportunity; Convenience, à la Amazon “Hire smart,” advises Mike Eden, owner of The Ultra Gear Shop. Consider this: whenever he holds a meeting, Amazon founder Jeff Bezos makes it a point to have an has an empty in the room to represent the customer, so they never lose sight of the people that they’re selling to. Heck, that’s 90% of retail help these days. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Fact, pretend you know nothing about the grocery retail industry consumers come. 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