Sure, it may not be their intention to make a purchase, but if you manage to impress them, they might just decide to buy something or come back at a later time. Are you a Vend customer? We know this is a tough time for retailers, so we hope you find these tips useful. Always have additional registers ready-to-go. If you need more resources on increasing retail sales, have a look at the recommended articles below! It created an app that leverages augmented reality elements. Francesca Nicasio is Vend's Retail Expert and Content Strategist. A Guide to Store Layouts That Can Increase Sales A Guide to Store Layouts That Can Increase Sales. In-store promotion events take a bit of effort, but their payoff can be significant in terms of both sales and customer satisfaction. They’ll walk out after just six minutes.”, Barbara Thau, a contributing writer at Forbes.com, adds that in order to increase sales, brick-and-mortar stores must “banish the wait in line, once and for all.”. When customers know they not only get good value from your store but that they can also expect a fun experience tailored to their needs when they visit, they will come to look forward to grocery trips. No fluff. “If brick and mortar stores want to maintain their relevance and boost sales, the should be customer-centric, interview people on the street about their products and shop using the 5 Whys technique. (U.S. Department of Agriculture) #13. Customers won’t have to track their loyalty through physical cards. As Vikas Gupta of Global Cloud Xchange puts it, you can convert walk-ins into regular customers by using “any economic or free communication tools like SMS (A2P), Whatsapp, FB page to share your everyday specials” or simply keep in touch with your customers. If you’re starting out, kick off your loyalty program efforts with a simple “dollars for purchases” format. There’s no shortage of platforms on which you can communicate with your customers. Editor’s note: COVID-19 has dramatically changed the retail landscape. ... She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. Doing so enabled IKEA to figure out what stresses people out when getting ready for work and what keeps them from getting out the door during the morning rush. Online retail is expected to be at par with the physical stores in the next five years. Other examples of using services to improve retail sales performance include: Offering concierge service; Dedicated customer service or online chat line; Early access to new merchandise through store preview events; Personal stylist appointments; Participation in an advisory board or crowdsourcing opportunity; Convenience, à la Amazon As, Train your staff to wow shoppers within the first few seconds. With longer days that mean more leisure time, shoppers are often less rushed and more open to spending that time searching for the right products and deals. There is also a graph which shows the user the history of sales made across the period they have specified. For instance, Fortune reports that the company once did a study of 8,292 people in eight cities to learn more about their morning routines. How to increase retail sales. “Your own store will only feature as a very small part of your customers’ lives so get busy knowing their deeper behavior, likes and dislikes and what they value most.”. Be sure to have them on hand for purchase next to each sample station to make it easy for customers to grab and go. “My best tip is to share YOUR story,” says Sonja Thompkins, a business coach for brick and mortar boutiques. The retailer who merely watches the store's shelves can't maintain a proper balance between the right amount of merchandise and probable customer demand. Mobile ordering isn’t just for restaurants. Here's what you need to do if you want to grow your retail sales: 1. Major chains use regular, weekly advertising newspaper inserts that … Most of them of them use it straightaway, while some like to collect loyalty for bigger purchases. This will ensure repeat business and also bring in new customers through referrals. Right Product, Right Place, Right Time. You are unable to understand what you should do to improve sales. Some of the biggest and most successful players in retail are obsessed with their customers. Impulse buys, upsells, and cross-sales  can really add up, so if add-on sales and upgrades aren’t a big focus for you, see if you can make them a bigger part of your sales strategy. Try some of these strategies to increase sales: You can go beyond these ordinary grocery industry marketing ideas, though, to delight your customers. Offering this service will help drive in-store traffic and sales. An endcap near the bread aisle can hold ketchup, mustard, and relish for customers who are purchasing buns for hot dogs and burgers. Explain all that you’re doing to keep people safe in your location, then use multiple channels to get the word out. Here are a few points to boost sales in retail store: Advertisements: The key to success in increasing grocery store sales is to provide the customer an experience that he/she will cherish and talk about. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. 5 – Engage your customers Give your customers a reason to love you. Ensure that your store shows up in online search results, Display your local inventory in Google Search and Maps, Hire and develop employees who can provide exceptional customer experiences, Recognize that retail success doesn’t just come down to just one thing, displaying your inventory in Google Search and Maps, We’ve said it before, and we’ll say it again, tracking the right metrics (i.e. Feel free to jump straight to a section that’s relevant to you! text, email, social, all of the above) then utilize them to stay top of mind. We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. GMROI, sell-through, inventory turnover, product performance, and lost sales), Survivor's Guide to the Retail Apocalypse, Be grateful and appreciate your staff. Communicate with your customers often, and ensure that your messages are on point. You’ll find new menu recommendations, marketing ideas, seasonal suggestions, and more. Instead of the usual cart with free samples of one item, create a mock summer barbecue in your store. Stay on top of your inventory to ensure that you’re stocking the right products at the right time. Any discussion of grocery store marketing would be incomplete without mentioning endcaps and point-of-sale displays. Leverage a solution like Pointy, which allows you to display your in-store products on Google without manually re-entering your inventory data. Once you’ve set your goals, communicate them with your team and keep them top of mind throughout the day. Fortunately for retailers, the science behind scent marketing isn’t just academic — major retailers like Nike found that scent marketing in retail stores “increased intent to purchase by 80%.” In another real-world scent marketing experiment, the smell of fresh-brewed coffee at a gas station increased coffee sales by 300%. Click-and-collect not only gets people through your doors, but it’s been proven to increase in-store sales as well. You need to have a clear idea of what’s selling, which products are making you money, and which ones are duds so you can make the right call when it comes ordering products, running promotions, and more. He recommended including an assortment of your best-selling products in a display, basing the colors around the colors of the packaging, and creating vertical or horizontal blocks. If you sell baby clothes, for example, then you want nearby customers to find your business whenever they run a search for “baby clothing store near me.”. Here are some tips to increase your sales. If you are a clothing boutique, you can use a slow afternoon to offer personal shopping services or provide free manicures to the first dozen customers. Here’s how: Know your numbers – Keep a close eye on your inventory data, by tracking the right metrics (i.e. ), and measuring the waiting time reduction with self-service checkouts. So, if you have a good and authentic story to tell, by all means, do it. Some grocery stores offer specials at the checkout counter to trigger impulse sales. When creating your profile, add in as many details as possible. © 2021 Gold Medal Products Co. All Rights Reserved. There will be a section called ‘Your Sales’, which will show a progress bar of the user’s sales target. In the age of COVID-19, one of the best things you can do to drive traffic and sales is to instill confidence in your customers. With over 3.5 billion searches occurring on Google each day, it’s no secret that people use Google to shop. British shoppers won’t even wait around that long. They will be back.”, How can you be more customer-centric? We have 11 powerful retail marketing tips to help you increase your retail sales, both online and offline, starting with… #1: Run Beautifully Executed Google Shopping Campaigns. Dena makes an excellent point. Research has shown about 45% of those who have opted for in-store pickup bought something else during their trip to the store.Shortcode. However, markdowns are bad for profit, and the cheapest option is rarely the best option for the customer. In Vend, for example, the Home screen shows the targets for the user currently signed in. Start by keeping your store well-staffed, particularly during busy periods. Take a look at this example from a Target store in Cerritos, CA. Traditional selling tactics may work not as well as before, so we’ve added new recommendations to help increase your retail sales. Or perhaps things are going great and you want to keep the momentum. If not, they’re too high and risk de-motivating your staff,” he wrote. As far as appearances go, we’re willing to bet that the company on the left gets more business. This is certainly true for grocery shoppers, 53% of whom use more retailers in 2016 than they did in 2011, according to the report. She writes about trends, tips, and best practices that enable retailers to increase sales and serve customers better. In fact, pretend you know nothing about the grocery retail industry. Here’s are some general guidelines to follow: Having a great-looking store is just the first step. Long wait times will send guests packing and kill sales. Put special occasions and shopping dates on your calendar, then plan for them well in advance. Try some of these strategies to increase sales: Group commonly purchased items together in one convenient place. GMROI, sell-through, inventory turnover, product performance, and lost sales). That just wouldn’t work with a traditional till system,” says founders David Caldana & Justin Kowbel. Heck, that’s 90% of retail help these days. Grocery store sales have been up consistently all year long so far in 2020. “At peak times…we can add a new till instantly by switching on another iPad. Or the plain listing on the right? That’s why we’ve curated a lengthy list of unique ideas for retailers to boost foot traffic and increase sales in their brick-and-mortar stores. If your store sells outdoor furniture, this is a great way to display that as well. Here’s how you can avoid and address stockouts in your store: “Do implement a loyalty program that’s customized to your audience that can track and incentivize customer lifetime value and higher ROI from your top 20% of customers,” advises Michael Spencer, a content manager and futurist. Taking the steps above will help you uncover valuable intel about your customers, which in turn will allow you to develop better products, services, and experiences. Thanks to Pointy, Maxwell’s products are visible to shoppers in the area. Once the targets have been set, the user will be able to monitor their progress from the home screen. We can see this in action in Maxwell’s of Chelmsford, a retailer in Massachusetts that sells lawn and garden supplies, animal feed, and pet food. Do you want to use it now or later?’ That information obviously makes our customers feel good. “Refresh key in-store displays regularly to reflect what’s happening seasonally and locally to connect better with shopper needs.”. Hire the right people, and make sure you have a strong communication and training procedure in place so that employees know exactly what to do in-store. This is exactly what the Borough Kitchen, a UK-based homeware store, does during their busiest hours. Click-and-collect has been around for a while now, but COVID-19 has accelerated its adoption. Make the process swift and painless. Make sure that you’re showing up whenever they conduct a search relevant to your business. Get all those 5 pillars right, and you’re bound to see positive results — in sales and your business overall. Author, ... For grocery stores, that means the bread, milk and eggs. If they are knowledgeable they will share their passion with confidence.”. If you’ve landed on this post, chances are you’re looking to increase sales in your store. Here’s an example from Snowflakes, a desserts shop in Cerritos, CA, which regularly communicates with customers via SMS: On the email side of things, check out this message from Total Wine & More. “Stop obsessing over price and even the product…obsess over the customer,” advises Fabien Tiburce, CEO of retail compliance software Compliantia. This will be easiest to implement if you have a Sweet Shop Setup, which gives you a natural location within your store for the event. Just practical, award-winning content sent straight to your inbox. When people return to look at products after a distraction, they are more likely to buy and spend more. Running a retail store can be time-consuming. If you’re the owner or general manager, the first step to increasing profits is to put on your customer hat. “Make sure that every member of your team wants to be there and are passionate about and know their products. Offer samples of different types of hot dogs, which you can display on a roller grill for visual appeal. Our hope is that you can take a handful of these pointers and make them work in your business. Nick Stagge, VP of marketing at ExpertVoice, does a great job in elaborating on this best practice. In other words, don’t let seasons and events pass your store by. Consider using a modern POS system that you can easily power up when things get too busy. Take a day and visit several markets in your metro area. Multiple studies have shown that today’s consumers are more inclined to shop at stores that are associated with a good cause. If necessary, tweak your stock ordering process so orders arrive promptly. If not, what can you do to always have your shoppers front and center? The Indian fashion accessories segment, the market was worth around US$ 3 billion in 2013 and is expected to grow at a CAGR of 12 percent touching US$ 6 billion by 2019. As Simon Webster, a sales executive at Oudoria puts it: We are heading into such an exciting time for independent retail. There are numerous ways to do this, including: Allow us to state the obvious: people won’t buy unappealing products, which is why having strong in-store visuals is key. Consider the case of Christmas Elves, a store that uses Vend’s native loyalty features. Thanks for signing up to the Vend newsletter. Finally, let the customer know you appreciate their business. Take … “My top tip is to be relevant,” says Karl McKeever, Founder and Managing Director at Visual Thinking. Focus on making displays big, colorful, and simple, according to Abbenante. During the pandemic, Maxwell’s Pointy page was getting so much traffic that Lisa linked it to her current store website. What can you do right now to learn more about your target market? Mark these items down, sell them and move on. 1) Show your clients how they can benefit from increased sales through point-of-sale retail tests Real point-of-sale market tests will demonstrate how certain attractive and innovative products will increase sales per sqm. It doesn’t have to be too complicated. This will give you a better idea of what items to orders, the quantities you need, and the dates that you need them by. IKEA gained valuable insights from their study and it helped them come up with a product called the Knapper, a full-length mirror that comes with a built-in rack and hooks for hanging clothes and jewelry. Grocery stores hold a 92.4% market share in the traditional food store sales segment. 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Up sales from anywhere in the store ( e.g their target markets can add a new till instantly by on! Independence day or the holiday season those who have opted for in-store pickup bought something during. Dramatically changed the retail landscape visit several markets in your messaging and people love to buy from other people not... Practices doesn ’ t just help the world, it ’ s 90 % of retail Survival of the answers! General store since ages and business is not growing busiest hours come in McKeever, Founder managing! A modern POS system that you can ’ t moving, mark it down and get them sold at reduced. Offer specials at the checkout counter to trigger impulse sales with stock level alerts, accurate reporting and. You are unable to understand what you should be achieved at least %.

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